When companies first shifted to remote work policies due to COVID-19, no one knew how long it would last. As the country approaches two months of conducting business online, numerous events that would’ve drawn crowds have been canceled. Yet, not every healthcare event in 2020 must suffer. Virtual events platforms can take the place of in-person interaction in numerous ways. Here’s what you should know about rethinking your medical event by conducting it digitally instead.

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Digital Events

Consider How to Best Accommodate Your Audience

Transforming healthcare-related conferences and exhibitions into digital events using a virtual platform may seem like a daunting task. How do you ensure that you can sufficiently engage your audience? Your goal should be to use a platform that combines conference calling with virtual and augmented reality technology for better visibility. This customized platform will help you avoid the need to cancel or reschedule an in-person event. The right platform can help you to retain live interaction and authenticity with a secure virtual connection. You’d be shocked how well the technology can supplement your needs during this time.

Have Your Presenters Adapt

Unfortunately, thinking that you can just stick a camera on your presenters is a naïve approach. When you conduct your 2020 healthcare events digitally, you’ll adapt many facets of the conference. The format and the production strategy should both change. Instead of “filling the stage,” your presenters need to know how to interact with the camera in a way that is fulfilling for their at-home audience.

Make It Interactive

Let’s face it. At-home online conferences can be boring. Just as boring as sitting in an event space where the presenter drones on – except now you have everything in your house to distract you (kids, spouse, pets, food, the Internet, etc.). To have an engaging healthcare event in 2020, you’ll want to make it interactive for your attendees with the features on your platform. Whether you break your participants into smaller groups to have discussions, use polls or generate questions using the chat feature, interaction is the name of the game when everyone is participating from a distance.

Adapt What “Success” Looks Like

This last piece – customer feedback – is often overlooked at how significantly it can indicate success. While your other numbers may be low initially, you can receive positive feedback that indicates that your online healthcare events in 2020 are providing helpful information to those attending. When you know you are providing quality sessions, you can then build out your marketing strategy and focus on obtaining more attendees.

Be Flexible

Social distancing has been a frustrating reality for personal and professional reasons. However, the path ahead is uncertain. It’s unlikely that large in-person gatherings will resume anytime soon. However, that doesn’t mean you can’t continue to conduct your medical events with success from where your participants are. Person-to-person connection is still real and valuable, even if it occurs over a video screen. Go into this with an enthusiastic and adaptable mindset.

Why Host Your Medical Event On A Virtual Events Platform

Healthcare events in 2020 are moving towards virtual platforms due to the global healthcare crisis of COVID-19. With that, it prompts the need for adaptability. Virtual and augmented reality technology creates better visibility and allows you to avoid canceling your scheduled event. You can also conduct the event at a lower cost and generate automatic metric analytics about the attendees. This shift to a virtual event platform, while inconvenient in some ways, contributes to an overall discussion about how you can better reach individuals in the field. Watch the following video which explains how a virtual events platform work:

Final Thoughts

Virtual events in 2020 are beginning to expand. Virtual conferences, career fairs, trade shows, benefits fairs, and onboarding fairs are all among the industry events now taking place via virtual events platform. When evaluating your plans for 2020, don’t cancel your healthcare events. You can and should adjust them to continue to reach your audience. Remain flexible and adjust your success metrics. Virtual events platforms provide the tools you need to be successful!

Are you interested in learning more about the interactive virtual events platform? Click here to get connected with MEDMARKIT team to get a free consultancy.